When you search for work or job, you instantly become a salesperson. You have to convince employers and recruiters that you’re the right person to fill their open position.

In order to start your “personal advertising campaign,” all you need to brainstorm a list of your selling points. Although, it seems difficult to talk about yourself, especially when you’re surrounded by strangers sitting across the table from a hiring manager during an interview. Consider how your education, professional development activities, work experience, the skills you’ve developed along the way, the hobbies you enjoy, and the activities you pursue outside of work qualify you for your dream job. And you have to be able to confidently talk about your strengths and the value you can bring to a prospective client or employer.

Identify your key skills, core values, and work environment where you tend to thrive. It increases the richness of ideas explored, which means that you will surely often find better solutions to the problems that you face.