Before you are going for a job interview, it’s important to gather as much as you can about not only the job, but also the company. You can be almost 100% sure that your interviewer will ask you ‘what do you know about the company?  Company research is a critical part of interview preparation. It will help you prepare to answer interview questions about the company and to ask the interviewer various things about the company. Also you will be able to find out whether the company and its culture are a good fit for you. 

 

For a concise understanding of the company, check the company website, specifically the “About Us” page. You will get a sense of how the company compares to other organizations in the same industry. You can also check out company reviews from clients, and from current and former employees.

 

Finding the history of the company (things like take-overs, business partners, past News stories and recruitment drives) will help you to predict the future. All of this information can be dropped into the conversation to show off how genuinely interested you are in the company.